Case study
Nursing Degree Program Launch
Our team has been lucky enough to work with CSU San Marcos on multiple successful program launches. But none have been as rewarding to develop as this strategic marketing plan for the launch of their fully online RN to BSN degree. Developing branding, targeting advertising, and enrollment funnels for this accelerated, online nursing program was nothing short of a home run.
Services
Digital Marketing
Photo & Video
Graphic Design
Project Team
Seth Trench
Raul Raygoza
Alex Manzano
Marketing That Just Works.
Strategic Funnels
Using state-of-the-art marketing funnels, we worked with Cal State University San Marcos to launch the first enrollment opportunities for prospective nursing students. Our use of data and entry-specific digital marketing campaigns were able to capture and convert interest in this new program into enrollments the college could count on.
Targeted Advertising
Using key target demographics of our target audience, our digital advertising team implemented AI tools to pinpoint specific social media users to advertise to. Our process ensured that this program was finding students ready and excited to apply.
Call-to-Action Focused
Creating beautiful marketing is great, but not the key to attracting new students. Every advertisement, website, and marketing tactic for CSUSM’s RN to BSN program was designed with the end goal of converting applications. After just one visit to the CSUSM Nursing, our marketing programs provided tailored calls to action for students to find online, via social media and in their favorite apps.
