Case study

Nursing Degree Program Launch

Our team has been lucky enough to work with CSU San Marcos on multiple successful program launches. But none have been as rewarding to develop as this strategic marketing plan for the launch of their fully online RN to BSN degree. Developing branding, targeting advertising, and enrollment funnels for this accelerated, online nursing program was nothing short of a home run.


Digital Marketing

Photo & Video

Graphic Design

Project Team


Seth Trench


Raul Raygoza


Alex Manzano

Marketing That Just Works.

Strategic Funnels

Using state-of-the-art marketing funnels, we worked with Cal State University San Marcos to launch the first enrollment opportunities for prospective nursing students. Our use of data and entry-specific digital marketing campaigns were able to capture and convert interest in this new program into enrollments the college could count on.

Targeted Advertising

Using key target demographics of our target audience, our digital advertising team implemented AI tools to pinpoint specific social media users to advertise to. Our process ensured that this program was finding students ready and excited to apply.

Call-to-Action Focused

Creating beautiful marketing is great, but not the key to attracting new students. Every advertisement, website, and marketing tactic for CSUSM’s RN to BSN program was designed with the end goal of converting applications. After just one visit to the CSUSM Nursing, our marketing programs provided tailored calls to action for students to find online, via social media and in their favorite apps.

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