Non-Credit Program Launch
Our team has been lucky enough to work with Cal State University San Marcos now on many campaigns. But none have been as rewarding to develop as this strategic marketing plan for their new Engibeering® program. Developing branding, targeting advertising, and enrollment funnels for this new “Science of Brewing” degree was as fun as it was successful.
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Marketing That Just Works.
Using our proprietary marketing funnels, we worked with CSUSM Extended Learning to build systems that would attract and convert new prospective students to applications. Our team loves data and we wanted to make sure the power of analytics was behind this program launch.
Using historical student data to develop key target demographics, our digital advertising team implemented AI tools to pinpoint specific new target audiences for their global programs. Our process ensured that this program was finding students ready and excited to apply.
Creating beautiful marketing is great, but not the key to attracting new students. Every advertisement, website, and marketing tactic for Engibeering was designed with the end goal of converting applications. After just one visit to the CSUSM Global website, our programs provided tailored calls to action for students to find online, via social media and in their favorite apps.